Corporate Philosophy
With a corporate philosophy of enriching people’s lives through encounters with innovative products from around the world, we carefully select high-quality, valuable items and deliver them to the Japanese market—offering both trust and inspiration. Through advanced initiatives and continuous sales across various platforms and retail channels, we aim to serve as a bridge connecting exceptional technologies and ideas. More than just selling products, we are driven by the belief in “Life.Up – Enhancing Life” and are committed to creating sustainable value that contributes to society.
Management Policy
1. Enriching everyday life through encounters
with innovation.
2. Creating sustainable value to share
with the world.
3. Connecting technology with heartfelt intention.
SERVICE
01 CROWDFUNDING
We introduce outstanding products from overseas manufacturers to the Japanese market, beginning with a trade business that leverages crowdfunding as the first phase.
We provide all services to manufacturers in a phased, one-stop solution.
02 E-COMMERCE
We will continue to sell our products on leading domestic e-commerce platforms such as Amazon Japan, aiming to increase our sales.
We provide all services to manufacturers in a phased, one-stop solution.#ec
03 RETAIL BUSINESS
We sell our products through our own physical stores and distribute them to leading retailers in Japan.
We provide all services to manufacturers in a phased, one-stop solution.
CROWDFUNDING
Bringing attractive international products to the Japanese market.
Life.Up.Jp conducts a trade business utilizing crowdfunding to bring high-quality products from overseas manufacturers into the Japanese market.
Rather than simply importing and selling products, we provide comprehensive support for overseas manufacturers entering the Japanese market — from carefully crafted promotional strategies that convey each product’s unique appeal and story, to the execution of domestic crowdfunding campaigns and ongoing after-sales support.
It’s the ideal first step for entering the Japanese market.
Crowdfunding, in particular, is an extremely effective tool for initial-stage marketing aimed at building product awareness and expanding into the Japanese market. At our company, we guide overseas manufacturers toward success by partnering with major domestic platforms such as Makuake and GREEN FUNDING — all without placing any financial burden or operational workload on our partners. From pre-launch customer engagement and promotional planning to advertising, translation, localization, fulfillment, and customer support, we provide comprehensive assistance to ensure a smooth and successful market entry into Japan.
Japanese crowdfunding sites
We leverage proven experience and push every limit.Together, we aim forexceptional results.
Track record of crowdfunding in Japan
Our company and its representative have successfully led numerous projects on Japan’s leading crowdfunding platforms. We also have experienced consultants specializing in crowdfunding support. If you click the link below and contact us, we will send you details of our past project successes and sales strategies via email. (Please note that the images below are for illustrative purposes only and are used to protect privacy.)
E-COMMERCE
Developing e-commerce pipelines for domestic and global products.
To deliver outstanding products from both Japan and abroad to Japanese consumers, we provide end-to-end sales support — from crowdfunding to e-commerce expansion. Our company handles a wide range of items, including high-quality, high-functionality Japanese products as well as unique overseas goods that have yet to be discovered in the Japanese market. We have built a sustainable sales model that connects crowdfunding with ongoing e-commerce channels. By using crowdfunding to generate initial attention and secure funding, we smoothly transition to post-launch sales on major e-commerce platforms such as Amazon, creating a system that ensures products continue to sell beyond the initial campaign.
E-commerce sales performance and brand expansion.
Our in-house brand Life.Up has experienced rapid growth since launching EC sales on Amazon approximately a year and a half ago, achieving a cumulative sales volume of around 100 million yen, and it continues to expand at a remarkable pace. In addition to overseas products, we apply the same strategic funnel design and promotional methods to domestic manufacturers’ products as well. By doing so, we maximize brand value and provide comprehensive support for manufacturers in expanding their sales across major e-commerce platforms. Please find below the details of our sales performance on Amazon Japan.
Below are some of the reviews our customers have shared about us.
You can also view real-time feedback via the link below.
⭐⭐⭐⭐⭐
"I made this purchase after having a bad experience with the same product from another seller. I bought it again from Life.Up, where the warranty and support were solid. When I contacted them about a manufacturer-related issue, they responded thoroughly and quickly. I had also asked the other seller about it, but they just told me to contact the manufacturer myself. Life.Up, on the other hand, followed up with detailed communication until resolution. I was truly impressed."
— Review date: 2025/01/28
⭐⭐⭐⭐⭐
"I purchased a replacement product. We are committed to responding to customer concerns with sincerity. If there's anything we can help with in the future, please don’t hesitate to contact us. Thank you for your purchase."
— Seller response: Life.Up, 2025/01/28
⭐⭐⭐⭐⭐
"There was a minor issue with the product I received, and I contacted Life.Up. They promptly called me to resolve it. I was pleasantly surprised at how courteous and professional they were. It was rare to find a seller that responsive. I ended up having a really positive experience thanks to their kindness. I think the phrase 'a seller you can count on in times of trouble' fits perfectly."
— Review date: 2024/12/28
⭐⭐⭐⭐⭐
"I had a very good impression when purchasing from them. I’m grateful for their polite customer service, follow-up explanations, and responsiveness. I would definitely like to use them again."
— Review date: 2024/12/22
⭐⭐⭐⭐⭐
"I bought a replacement item. I was satisfied with the price and service. I will definitely consider buying from them again in the future."
— Review date: 2024/12/24
⭐⭐⭐⭐⭐
"It brought back wonderful memories. Thank you for the wonderful product."
— Review date: 2024/11/28
⭐⭐⭐⭐⭐
"I bought a replacement item. I was satisfied with the price and service. I will definitely consider buying from them again in the future."
— Review date: 2024/11/29
RETAIL BUSINESS
We operate a youth-focused business through our physical retail stores.
We operate a reuse business with two retail locations in Tokyo, specializing in the purchase and sale of precious metals, watches, and branded goods.
n addition, we showcase and sell trending products featured on crowdfunding platforms and e-commerce sites at our physical stores as part of an interactive, hands-on sales experience. This allows customers to see and try the products before purchasing, while also serving as a promotional platform for brands and manufacturers.
The effect of display sales.
1. Increased Product Trust and Purchase Rate By allowing customers to see and touch the products in physical stores, their concerns are eased, leading to higher conversion rates and smoother transitions to purchases on e-commerce and crowdfunding platforms.
2. The ability to collect real customer feedback and opinions.
Through face-to-face interactions, we gather direct feedback on product interest and areas for improvement—insights that cannot be obtained online.
3. Increased Brand and Product Awareness Greater visibility to foot traffic and in-store visitors enhances promotional effectiveness, allowing you to reach customer segments that were previously difficult to access.
4. Diversified Purchase Channels In addition to e-commerce sites and crowdfunding platforms, utilizing physical stores as a purchase channel expands sales opportunities and broadens the path to purchase.
Here is the store homepage.
SALES FLOW
It is a system that enables manufacturers to expand sales and build trust in the Japanese market —with zero cost and zero risk.
We offer a system that enables your products to successfully enter the Japanese market, leading to steady sales growth and increased brand recognition. Since our company handles all implementation and operations, manufacturers can achieve results that grow progressively and sustainably—without any burden on your side.
🔷We begin by preparing everything necessary for a successful crowdfunding campaign in Japan, including landing page creation.
🔷 We attract hundreds to thousands of potential Japanese customers in advance.
🔷 By the time of the product launch, interested buyers are already engaged.
🔷 Collected consumer data can be leveraged for future marketing efforts.
🔷We launch the product on Japan’s leading crowdfunding platforms.
🔷Sales begin immediately upon launch, backed by strong proof of product popularity.
🔷 Media coverage and influencer posts amplify exposure and reach.
🔷 We handle everything in-house—from planning to customer support—for a seamless end-to-end service.
🔷After the crowdfunding campaign ends, we begin selling on major Japanese e-commerce platforms.
🔷 Improve conversion rates (CVR) by leveraging reviews and ratings.
🔷 We take full responsibility for SEO and ad campaign management.
🔷 We build an “automated sales model” that generates continuous revenue.
④ Based on the proven results, we expand sales into physical retail stores.
🔷 We sell through our own retail stores and distribute to major retail chains across Japan.
🔷 We handle everything—from negotiations with retailers to delivery and promotional activities.
🔷In-store sales enhance brand recognition, trust, and revenue—all at once.
OVERVIEW
| Company name | Life Support Co., Ltd. |
| Adress | 4th Floor, Ikebukuro Garden Court
3-11-12 Nishi-Ikebukuro
Toshima Ward, Tokyo
171-0021
Japan TEL：03-3981-6548 e-mail：info@lifeupjp.com |
| Representative Director | Koki Oshima |
| Company establishment | April 24, 2006 |
| SERVICE | Retail and wholesale of electrical appliances, miscellaneous goods, etc. Sales of precious metals Buy and sell of second-hand goods and consignment sales Development of in-house products, agency for overseas products, and import sales Export sales |
| Capital | ¥3,000,000 |
Store Operating Company
| Company name | KITTO Limited Liability Company |
| Adress | 6-9-1 Takenozuka
Adachi Ward, Tokyo
121-0813
Japan TEL：03-3981-6548 e-mail：info@lifeupjp.com |
| Representative Partner | Kosei Seko |
| Company establishment | October 20, 2014 |
| SERVICE | Sales of precious metals in-store Buy and sell of second-hand goods and consignment sales in-store |
| Capital | ¥1,000,000 |
CONTACT US
OVERVIEW
English 
Japanese